We’re best known for clearing ads. In the UK, broadcasters aren’t allowed to show ads that are misleading, harmful, or offensive. So before ads are shown, we check them against the UK Code of Broadcast Advertising (the BCAP Code), which sets out what is and isn’t permitted.
We’re proud to play an important role in the world of advertising and we do more than just clear ads. Whether brainstorming ideas or finalising scripts, we're your dedicated partners throughout the creative process. Our other services provide support to agencies, advertisers, and broadcasters across the industry. Click here to explore the breadth of services we offer.
In a typical year, our team watches more than 62,500 ads. We discuss, debate, and dissect them in detail during our daily meetings We have well-established systems and processes to make consistent decisions on the challenge of checking content, deciding if it's acceptable, and putting restrictions on it where necessary. Our role is to protect reputations and we can apply our skills to any area where it's important that content is acceptable under a set of rules.
All that expertise is available to you, whenever you need it. We always do whatever we can to help. And we do it while holding ourselves to high standards: in our approach to client relationships, in our attitudes towards each other, and in our impact on the wider world.
For a deeper dive into our services and expertise, please visit our website.
