It’s one thing to drop an idea because the client doesn’t like it, it’s quite another to find out the idea they do really like wouldn’t be allowed under advertising rules.
Advertisers want to know that the ideas they’re being pitched can actually be run on TV. And agencies don’t want to put time and effort into developing scripts that could never be broadcast. Likewise if you’re putting scripts into research, the last thing you want to do is waste time and money getting feedback from focus groups on ideas that won’t get cleared for TV.
We’ll examine your pitch/research scripts and provide you with thorough feedback, allowing you to present your concepts with confidence to potential clients or focus groups.
Cost: £100 +VAT per script
For help with a pitch or research script, contact Peter Bellas on 020 7339 4771 or email copydevelopment@clearcast.co.uk.
More info: Pitch & Research Review | Clearcast
