Duplication of clocks

When you need to make changes and resubmit ads, it means we have to duplicate compliance procedures. 

Our submissions undergo processing and checks by our ingest team for flashing, supers, and claims. Our Copy Clearance staff also need to ensure compliance against script submissions and previous ads for approval.

We’re committed to meeting turnaround times. However, when ads are resubmitted with cosmetic changes, our workload increases and can slow down the normal service we provide. Even if a change is very small, we have to go through the same compliance process to check that newly submitted ads comply in full.

We reserve the right to charge for duplication of edits. Duplicating submissions may incur a fee of £250 (ex VAT) for each additional clock.

This charge applies to duplicate clocks and additional clocks with only cosmetic amendments – changes that neither we nor broadcasters require and that are not materially significant.

The following highlights examples of the type of changes likely to be charged for. This is not an exhaustive list:

  1. Changes to the grading of an ad
  2. A change of VO artist (unless forced for contractual reasons)
  3. Changes to the audio in an ad e.g. volume adjustment

Below are examples of material changes unlikely to be charged for:

  1. Changes to claims in the ad or pricing
  2. Changing soundtrack or music
  3. Removal of the word “new”
  4. Changes in offer dates
  5. Where logos are updated with a date or rating
  6. Resubmitting an ad from a different agency

Ideally, we don’t want to charge anyone for resubmitting clocks.  We hope this serves as a helpful guide for future submissions, but if you have any doubts, please contact our Helpdesk at help@clearcast.co.uk before resubmitting.