When you submit an ad or script to us for clearance, it’s important to include all the details we need to process the clearance efficiently.
To help you do this, we have a number of standard forms that you should fill in and include as part of your submission.
The exact forms required for any given ad will depend on the nature of that ad. If you're unsure about what you need to send, please speak to your Clearcast contact for guidance.
Before making any submission, please make sure that you have read, and taken any steps required by, our Data Protection Information, available as a downloadable PDF below.
All forms are provided in either Microsoft Word or PDF format. If you require an alternative format, please speak to your Clearcast contact.
Alcohol and gambling demographic:
Alcohol and Gambling Demographic Form
Data protection information:
Data Protection Information
For submitting scripts for clearance:
Script Template
Script Example
For adverts featuring testimonials or endorsements:
Clearcast Testimonial Form
For adverts featuring claims:
Claim Support Model (No Logo)
Claim Support Model Guidelines
Vegan Compliance Template Update
For adverts featuring price reductions or special offer messages:
Retail Substantiation Form
Guidance for Traders on Pricing Practices
For adverts featuring credit offers:
Credit Compliance Template
For adverts featuring food products:
HFSS Nutrition Profile Certificate
Clearcast Practical Guidance for HFSS Advertising
DoH NP Guidance Notes
For adverts featuring toys:
Product Information for Toys
For adverts that will only be running as video on demand (VOD) ads:
Advertisers Assurance for Claims in VOD Ads
For adverts featuring gambling or gaming services:
Clearcast Gambling Offers Substantiation Form
Related information:
