CARIA® is a secure online platform that allows buying agencies to send their campaign approvals to sales houses. Effectively, CARIA® is used to book airtime for ads that have received approval.
Creative agencies can also use CARIA® to detail the specific copy and rotations to be used with each booking.
Clearcast commissions the CARIA® service on behalf of the TV industry in the UK and Ireland. CARIA® is free for buying and creative agencies to use.
Clearcast also provides the CARIA® Agency link which enables data entered in CARIA® to be downloaded and then transferred to Mediaocean. This saves time previously spent rekeying and reduces the risks of error in data entry. The CARIA® Agency link is a chargeable service; the price will vary according to number of approvals by the buying agency.
To learn more about CARIA® or get information about training on the system, please contact David Joel at Clearcast on 0207 339 4700 or email david.joel@clearcast.co.uk
To sign up for the CARIA® Agency link please contact Danny Turner at Clearcast on 0207 339 4770.