Copy Development

Call on our advice at any stage of the creative process

Creativity and clearance should go hand in hand. Gain early access to advice by involving us as you shape concepts and claims. When you start considering ad clearance at the start of the creative process, it’s easier to make sure your ad meets all regulatory requirements. What’s more, the advertising rules can even spark ideas and inspiration.

Our copy development services can help ensure your concepts, creative ideas, and claims don’t run into any clearance issues. We’ll work with you throughout the creative process, shaping ideas and finding new angles.

By working with us early, you’ll save time, effort, stress, and money, because the clearance process will be quicker and easier:

  • Identify potential clearance problems with your campaign.
  • Have claims assessed before your ad script is finalised.
  • Get help from our expert consultants if required.

Is the Copy Development service for us?

Our Copy Development service is useful to all advertisers. However, it can be particularly helpful for agencies or advertisers working in highly competitive, contentious, or complicated areas.

Read some Copy Development case studies to give you an idea of how the service can help your ad over the line.


“Copy Development was an excellent help during our initial territory exploration with a tricky subject matter. He helped us find the lines where we could be as challenging as we wanted to be but still comply with regulations.”– Jo at Founded

“Pete was absolutely fantastic. Always on hand to help with any advice or questions we had. Super quick, efficient and very reliable!” – Beth at ITV

Contact our Copy Development manager, Pete Bellas, for more information or to book a session. 

Learn more:  Copy Development | Clearcast