File Specifications

Everything you need to submit ads in the right format


When you submit an ad for clearance, it’s important you use a file format we can recognise and work with. This ensures we’re able to provide clearance as quickly as possible — so you can get your ad to air.

The Library file specs

The Library Digital File Specification Guide can be found here.

CASE files

The CASE file specification is the standard way to exchange TV campaign schedule data in the UK and Ireland.
CASE specification (PDF)

Inbound attribution data files

The inbound attribution data file specification is used to send data to our attribution service.
Inbound attribution data spec. (PDF)

Inbound sponsorship data files

The inbound sponsorship data file specification is used to send us data relating to specific sponsorship events.
Inbound sponsorship data spec. (PDF)

Outbound attribution data files

The outbound attribution data file format is used to publish attribution data for commercial copy numbers added to the database during a single week
Outbound attribution data spec. (PDF)

Global sponsorship identifiers

These standard sponsorship global identifiers are used at the start of sponsorship codes.
Global sponsorship identifiers (PDF)