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The Library
Want to Ensure Your Ad is Broadcast-Ready?
Introduction to The Clearcast Library
CopyCentral
Want to Ensure your Ad is BCAP-Compliant?
Security Requirements
Clearance Help
Need Help Submitting Your Script & Substantiation?
Clearance
Service Levels (SLAs) for Clearing AdsClock Number - What/How/AddingLongform Teleshopping Ad ClearanceTV Channels We Clear ForDuplication of clocksOnline Forms & Templates Our ConsultantsConsultants - Cleaning ProductsConsultants - DentistryConsultants - DermatologyConsultants - Exercise & FitnessConsultants - FinancialConsultants - General MedicineConsultants - MotoringConsultants - NutritionConsultants - Sports EquipmentConsultants - StatisticsConsultants - Telecommunications & TechnologyConsultants - Vacuum CleanersConsultants - Veterinary
Copy Advice
Timing RestrictionsHandling viewer complaintsNotes of GuidanceNOG 1. ComplianceNOG 2. Recognition of AdvertisingNOG 3. Misleading AdvertisingNOG 4. Harm and OffenceNOG 5. ChildrenNOG 6. PrivacyNOG 7. Political and Controversial MattersNOG 8. Distance SellingNOG 9. Environmental ClaimsNOG 10. Prohibited CategoriesNOG 11. Medicines, Medical Devices, Treatments and HealthNOG 12. Weight Control and SlimmingNOG 13. Food, Food Supplements and Associated Health or Nutrition ClaimsNOG. 14. Financial services, products & investmentsNOG 15. Faith, religion and equivalent systems of beliefNOG 16. CharitiesNOG 17. GamblingNOG 18. LotteriesNOG 19. AlcoholNOG 20. MotoringNOG 21. Betting TipstersNOG 22. Premium Rate Telephone ServicesNOG 23. Telecommunications-based sexual entertainment servicesNOG 24. Homeworking schemeNOG 25. Instructional coursesNOG 26. Services Offering Individual Advice on Consumer or Personal ProblemsNOG 27. Introduction and dating servicesNOG 28. CompetitionsNOG 29. Private Investigations agenciesNOG 30. PornographyNOG 31. Other Categories of Radio Advertisements That Require Central Copy ClearanceNOG 32. SchedulingNOG 33. Electronic CigarettesNOG Appendix 1NOG Appendix 2NOG Appendix 3NOG Appendix 4
Media & Attribution
CARIA
Supers and Flashing
Delivery
Subtitling
Helpful Services
FAQ and User Guides
Want to ask us something?
The Library FAQs
The Library General FAQsHow Do I Create a Clock Number and Slate?Why am I not Receiving Notifications from The Library?Using Auto-Ingest on The Library - for MACUsing Auto-Ingest on The Library - on PCHow do I Notify my Uploaders via The LibraryWhat Should I Name my Campaign?How to Fast Track your Clocked AdWhat Do The Library Statuses Mean?How do I Use an MFA for The Library?How Long Should it Take to Upload My Video?What Metadata for a TVC Does The Library Need?Can I Create Parent and Child Files in The Library?What Does 'Intentionally Quiet' Mean?What is Audio Description?The Library Out-of-Hours ServiceLibrary Users - Terms and Conditions
CopyCentral FAQs
Clearcast Delivery FAQs
Clearcast Subtitling FAQs
Clearcast Training FAQs
CopyCentral User Guides
The Library User Guides
Technical Specifications
What is Audio Description?
Audio description (AD) is an audio track that narrates the relevant visual information in media.
AD assumes that the viewer can't see, and therefore depicts the key visual elements that are necessary to understand the content for blind and low vision viewers. By adding AD to your adverts, it makes the videos more accessible to more people.
When creating Material in The Library, you'll have the option to choose whether your file contains AD.
If you do have AD on your ad, please check this option so the correct audio file gets sent to your executive, rather than the AD track.
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