What is Audio Description?

Audio description (AD) is an audio track that narrates the relevant visual information in media.

AD assumes that the viewer can't see, and therefore depicts the key visual elements that are necessary to understand the content for blind and low vision viewers. By adding AD to your adverts, it makes the videos more accessible to more people.

Audio Description

For agencies and advertisers who care about making their ads accessible for blind and partially sighted audiences. We provide a high-quality audio description track, expertly crafted to convey all the visual elements of your ad.

Audio Description script written specifically for your ad
Professionally voice recorded
Mixed and edited
Quality controlled to ensure clarity and timing accuracy
Synchronised to picture and dialogue gaps
Meets accessibility broadcast requirements

Clearcast Audio Description

It’s the right thing to do: We have a social responsibility to create ads which everyone can access, regardless of whether they have a disability.
Reach & growth: Reach a much wider audience with your messaging and reduce the risk of wastage. 3% of people in the UK are blind or partially sighted, with 250 people every day who start to lose their sight.
The purple pound: People with disabilities are a sizeable market (estimated disposable income of almost £1 trillion in the UK & EU). This includes more than two million people living in the UK with sight loss.
Brand perception: Modern consumers expect their values to align with brands (with visible DEI proof).

Please contact out AD team here

When creating Material in The Library, you'll have the option to choose whether your file contains AD.

If you do have AD on your ad, please check this option so the correct audio file gets sent to your executive, rather than the AD track.