AllClear and iClear LHF FAQs

iClear LHF and allClear LHF, assist food and drink advertisers in assessing online advertising compliance with the CAP Code outside traditional broadcast clearance, offering different levels of review and cost. These services provide risk assessment and expert clearance options for non-broadcast ads, with iClear offering quick AI-powered pre-screening and allClear delivering expert review and Clearcast protection.

What content can I assess, and are iClear LHF and allClear LHF only available for non-broadcast advertising?

Users can assess advertising scripts, static images and video content through the platform. Both services are designed to support advertisers assessing LHF advertising (outside of the traditional broadcast clearance process) against the CAP code.

Can I move from iClear LHF to allClear LHF?

Yes. If you'd like additional reassurance and protection, you can escalate an iClear LHF assessment to allClear LHF for expert review.

How much will this cost?

It costs £80.00 + VAT for a iClear assessment, and it costs £350.00 + VAT for an allClear assessment. If both services are used for the same asset, the cost of the first iClear assessment is deducted from the allClear cost, meaning allClear would cost £270+VAT.

iClear FAQs

Do I need to use iClear LHF before allClear LHF?

No. You can submit directly to allClear LHF at any time.

Who is iClear LHF for when should I use it?

iClear LHF is designed for food and drink advertisers, agencies, digital publishers and platforms looking to assess online advertising before campaigns go live. When you want a quick assessment of potential LHF compliance risks for an online ad during campaign development.

Is iClear LHF online ad clearance ?

No. iClear LHF is a AI-powered pre-screening tool and should be used for risk assessment purposes only. It does not constitute legal advice, regulatory advice or formal clearance. Responsibility for compliance remains entirely with the advertiser.

When will I receive my iCLEAR LHF assessment?

Typically within minutes.

How is iClear different from other AI tools?

iClear LHF has been developed specifically for assessing LHF advertising against the CAP Code, combining Northell's AI technology with Clearcast's decades of advertising compliance expertise and interpretation of the LHF rules.

AllClear FAQs

Who is allClear LHF for when should I use it?

allClear LHF is designed for food and drink advertisers, agencies, digital publishers and platforms looking to clear online advertising before campaigns go live. When you need expert guidance and additional reassurance and Clearcast protection before launch of an online ad.

Is allClear LHF online ad clearance?

Whilst clearance is not legally required for non-broadcast advertising, allClear LHF provides an expert review of your content against the LHF provisions of the CAP Code together with a Clearcast clearance decision. If we clear an advert through allClear LHF and it later becomes the subject of an LHF investigation, we can, on request, help support its defence.

When will I receive my allCLEAR LHF review?

Within two working days of receiving a complete submission.