Learn how to submit teleshopping ads for clearance
Because teleshopping ads tend to be of a different nature and length to other adverts, we handle them slightly differently too.
If you need to know about Clearcast and teleshopping in general or are looking for specific advice in a contentious area please contact the teleshopping team. firstname.lastname@example.org
Submitting a teleshopping ad
The process for submitting a teleshopping ad is very similar to all other ads. You should submit the ad's script and rough cut, plus supporting materials, through CopyCental. Please follow the guidelines described in the clearance process.
IMPORTANT TO NOTE: For your TVC/final clocked ad, if it is under 5 minutes long, please submit on The Library. For anything longer, please submit onto CopyCentral. if you have any questions about which platform you should be using for your TVC, please contact email@example.com.
If you are adapting a foreign advert, please send us a script rather than a video. This makes it easier to enter subsequent revisions into the system.
When your teleshopping ad contains claims, please use our standard claims support form to substantiate these:
Claims support form below:
How we handle teleshopping ads
Under our standard service levels, teleshopping ads typically take a bit longer to turn around than other ads. The longest ads can take up to 12 working days. See all response times
If your ad is longer than 5 minutes then there will be a charge for clearance:
- For a new submission, you will be charged £600.
This includes subsequent changes to phone numbers and website addresses, but does not cover other changes.
- For revisions, you will be charged £150.
This covers changes to the submitted ad — such as the duration of the commercial of the products being offered.
- We’ll tell you if you need to pay a charge once we’ve received your ad via CopyCentral. Full details are in our