Instantly find out for how long you must display legal supers
There are strict rules about how long you must display legal supers — or small print — on TV ads in the UK
This ‘duration of hold’ can depend on the subject of your ad and the type and length of legal super. We’ve created this tool so you can instantly work out the requirements for your legal supers.
On March 1st 2019 the rules around Super Imposed Text in ads changed and there is now a longer recognition period required when calculating the duration of hold. A two-second extra recognition time will be added to all significant information.
Under the previous rules: 16 words = 0.2 + 3 = 6.2 seconds
Under the new rules: 16 words = 0.2 + 3 = 6.2 + 2 = 8.2 seconds
Or search "Clearcast Ltd" in the app store to install the calculator on your iOS device.
If you have any questions about displaying legal supers, please speak to your Clearcast contact.