Call on our advice at any stage of the creative process
When you start considering ad clearance at the start of the creative process, it’s easier to make sure your ad meets all regulatory requirements. What’s more, the advertising rules can even spark ideas and inspiration.
Our copy development services can help ensure your concepts, creative ideas and claims don’t run into any clearance issues. We’ll work with you throughout the creative process, shaping ideas and finding new angles.
When you work with us earlier, you’ll save time, effort, stress and money, because the clearance process will be quicker and easier:
- Identify potential clearance problems with your campaign.
- Have claims assessed before your ad script is finalised.
- Get help from our expert consultants if required.
Is the Copy Development service for us?
Our Copy Development service is useful to all advertisers. However, it can be particularly helpful for agencies or advertisers working in highly competitive, contentious or complicated areas.
Read some Copy Development case studies to give you an idea of how the service can help your ad over the line.
“It was super super helpful to know that we have somewhere to go with this idea rather than it being completely unacceptable as a concept!
– Charlotte at Saatchi & Saatchi
“It was incredibly helpful to have guidance at each stage; during script development, on set and whilst we were editing.”
– Kate at Grey London
“Expert direction & advice that helped us craft the new TV campaign.”
– Ken at Paddy Power Betfair
“Copy Development was an excellent help during our initial territory exploration with a tricky subject matter. He helped us find the lines where we could be as challenging as we wanted to be but still comply with regulations.”
– Jo at Founded