This article outlines how to report your video has subtitles if you are not delivering through Clearcast.
( Please note you can only order Clearcast Subtitles if you are using Clearcast Delivery.)
We still ask for you to let us know if your file includes subtitles as this provides accurate reporting on accessibility. This is reported to the broadcasters and wider industry to encourage greater accessibility across advertising.
To order your subtitles, you will need to contact your delivery provider directly. You cannot order them from a different distributor through Clearcast.
When creating your material, you should see the toggle 'Subtitles' underneath your clock number. Please select if you have a video containing subtitles already, or a video that will have subtitles added to it later.
You will then have the option of choosing your distribution provider from the dropdown menu. Select who you will be delivering the ad through.
Once you’ve selected a distribution provider other than Clearcast, you will see this yellow notification:
This has notified the system that your file includes subtitles, and that's all we need! Continue with clearing your ad and filling in the rest of the material information.
Subtitling data usage policy.
The Clearcast Library collects data on intention to subtitle, with the aim of driving more accessibility in the advertising ecosystem.
Data collection always needs to be dealt with sensitively and used responsibly as such data will only be collected at an aggregated level and will be shared with the industry on the regular basis.
PLEASE NOTE YOU CANNOT ORDER SUBTITLES FROM A DIFFERENT DISTRIBUTION PROVIDER THROUGH THE LIBRARY.