---
title: "NOG 27. Introduction and dating services"
url: "https://help.clearcast.co.uk/en/article/nog-27-introduction-and-dating-services"
language: "en"
last_updated: "2024-04-11T15:43:54.465Z"
---

# NOG 27. Introduction and dating services

#### Background

Advertisements are acceptable, subject to rule 10.1.5: Prostitution and Sexual Massage and rule 10.2: Indirect Promotion. Broadcasters should take care to comply with Section 1: Compliance – in particular rule 1.2 on social responsibility and Section 4: Harm and Offence. Services operating through premium-rate telephone and text services are subject to Section 22: Premium-rate Telephone Services and the PhonepayPlus code.

For more information on the PhonepayPlus code go to: [www.phonepayplus.org.uk](http://www.phonepayplus.org.uk/)  
For information on the Data Protection Act 1998 go to: [www.ico.org.uk](http://www.ico.org.uk/)

#### **Rules**

**27.1** Radio Central Copy Clearance – Radio broadcasters must ensure advertisements for an introduction or dating agency are centrally cleared.

**27.2** All claims relating to matching require substantiation.

**27.3** Advertisements must not dwell excessively on loneliness or suggest that people without a partner are inadequate.

**27.4** Broadcasters must satisfy themselves that advertisers give customers clear advice on precautions to take when meeting people through an ad for an introduction or dating agency.

**27.5** Advertisements for an introduction or dating agency must not have particular appeal to people under 18. See Section 32: Scheduling.

| **CLEARCAST GUIDANCE**  <br>There is no automatic timing restriction applied to dating services. However, one may be applied depending on the creative treatment, nature and/or name of the advertised service. |
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